Whether you’re a certified pilates instructor course or just love the exercise, opening a studio is a great way to start your business. Starting a Pilates business is about much more than just the exercise itself. You’ll need to have business savvy and keep up with the growing trend. Here are some tips for entrepreneurs starting a Pilates business:
Promote your business
Promoting your business is an essential part of growing your customer base, which will help you stay afloat in the competitive fitness industry. One way to promote your Pilates studio is by creating a website. This will allow people to learn more about what you offer, so they can decide if this is the right workout for them. Your website should include your hours, contact information and pricing options.
You should also focus on creating an online presence through social media sites like Facebook and Instagram. Posting photos of clients working out and before-and-after shots can spark interest in those who might be skeptical of this type of exercise.
Go above and beyond
In order to attract and retain customers in such a competitive industry, you need to go above and beyond what others are doing. When it comes to starting a Pilates business, consider offering private sessions so you can work one-on-one with clients.
There’s no doubt about it: The exercise industry is booming. Yoga and Pilates studios are popping up all over the country, and many studios have more clients than they can handle. If you’re a Pilates instructor or have been considering starting your own studio, now might be the perfect time to take the plunge.
If you’re an experienced Pilates instructor, opening your own studio can be a great career move. You can do what you love and set your own schedule. You can make your own rules and build the business into whatever you want it to be. But before you start, it’s a good idea to think carefully about how to become a Pilates entrepreneur – and what it takes to run your own studio.
Many people are turning to Pilates as a way to relax and detox from their daily stresses. According to the Pilates Method Alliance (PMA), an estimated 10 to 15 million people in the United States participate in Pilates.
If you’re a Pilates enthusiast who wants to be your own boss, you can use your passion for fitness and help other people achieve their health and wellness goals by opening your own studio.
Whether you have years of experience or are just getting started, there is no better time than now to turn your passion into a business. As you begin this journey, follow these tips on how to start a Pilates business:
Pursue the proper credentials. If you don’t already have it, get your certification through a PMA-recognized program. You will also want to get liability insurance — general liability insurance can protect your business in the event that someone gets injured while at your studio.
Create a business plan. This will help you break down everything you need to do before opening your doors and keep you on track once you are established. It will also help you attract investors if needed. Some things to include in your business plan are:
- Company Description
- Mission Statement
- Market Analysis
- Competitive Analysis
- Design and Development Plan
Pilates is a low-impact exercise that focuses on improving strength, flexibility and endurance. It is designed to be safe for all people at any fitness level. It’s a popular workout that has been growing rapidly in popularity. If you’re interested in starting a Pilates business, there are some important factors to consider to ensure your success.
Industry Research
Pilates is an established industry, but it’s still growing. According to research from The Pilates Foundation, between 2008 and 2012 growth in the industry was 44 percent. One of the reasons for this growth is that many different types of people can benefit from Pilates, such as older adults who may be unable to perform other forms of exercise or athletes looking for cross-training opportunities. This means that there are many different types of customers who could benefit from your business.
Local Competition
It’s important to know what competition you’ll face when opening your Pilates business. The first place to look is online listings for Pilates businesses in your area. You can also do a quick search on Google Maps to see how many other Pilates businesses are nearby. A little bit of competition can be healthy because it shows that a market exists for your services. Check out on how to become a Pilates instructor.